Positioning of tourist destinations is one of the pending subjects for local, regional and national institutions and administrations all around the world. Knowing how to create an image for a destination in the minds of all potential visitors is a goal not everyone will be able to reach. In fact, many get lost running around in circles, getting nowhere.
What is the problem? Not having enough information to be able to address the challenge with success. Finding out about travel trends before everyone else, being able to count on a comprehensive price and investment variation analysis, and analysing how users view the destination are, among other things, fundamental issues that must be taken into account in order to position a tourist destination the way it deserves.