When we talk about business strategy with entrepreneurs and managers we like to think big. We’re just not talking about turning their brand into Facebook or Google, we are talking about turning it into something bigger. Why? The main reason would probably be because we truly believe in every one of our clients’ dream, but the truth is, we always have high expectations and goals.
You see, if you own a business or you wish to start one, the worst thing you can do is to say things such as: ‘‘ I’m not sure if it will work ’’ or ‘‘ I’m expecting to earn just a few dollars from it ’’. Some even might say that they know there are a lot of competitors out there and that it’s almost impossible to stand out from the crowd. That is what we call: ”having a plan to failure”.